Friday, August 27, 2010

XXXX Summer Bright Lager

Disclaimer: I received a 6 pack of XXXX Summer Bright Lager and some paraphenalia (hat, sunglasses, thongs), courtesy of the XXXX Summer Bright Lager team.

Was pleasantly surprised to be asked by "The XXXX Summer Bright Lager team" if I wanted a complimentary 6-pack of their latest brew. As I have not received any gift, gratuity or payment since starting blogging, I reckon it's about bloody time.

The Pack
According to the invitation, the beer was released last year in Queensland, and they're now making a foray south of the border. My colleague in Brisbane, Matt Kirkegaard has some things to say already about XXXX Summer Bright Lager, here: BeerMatt and here: Brews News.

A nice pack arrived yesterday, with some great Gen Y gear in it (white rimmed glasses, colourful baseball cap, and some oversized rubber thongs). But, it didn't look all that good on your Gen X correspondent, at least not in his wife's eyes. So I'll have to find some tattooed metrosexual to donate it all to..... any offers ?
The Gifts

I did advise the XXXX Summer Bright Lager team that I was not going to compromise my objectivity, in spite of their kind largesse.

It comes in a clear glass bottle, with thin plastic labelling. It looks as if it's directly competing with Sol.... whites and yellows and summer sun. Matt Kirkegaard does mention that it is targetted at the Corona drinker, so the packaging makes sense. Now, I don't generally like anything served in a clear bottle (some Brit Ales excepted), and I'm no fan of Mex Lager.... nor a fan of Low Carb lager.... so things aren't starting off too well.


The Beer
But.... it's actually not that bad. My wife even described it as "having flavour". I'll review it more formally in due course, but it's got some reasonable malt flavours, and some crisp fruitiness like green apple. Very light body of course, and dry finish, as per the style. At 4.2%, it's definitely for summer sessions.

XXXX Summer Bright Lager

An interesting curiosity is the inclusion of nutritional information on the bottle. I think this is the first time I've seen any such thing.

My formal review of XXXX Summer Bright Lager is here:
http://aussiebeerblog.blogspot.com/2010/08/beer-review-xxxx-summer-bright-lager.html



** EDIT 10 July 2011 **
I notice that there has been a lot of traffic to this post, particularly from India. I assume that this beer must now be available there. If you're reading this, and from India, feel free to post a comment.
Have you just seen this beer ? Have you tried it ? What are your thoughts ?
Cheers,
Mike





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