Tuesday, May 17, 2011

Cascade - The Brewer's Nose iPhone App

The first thing I did after accepting a new iPod Touch was to search for free beer apps. There are many available: some good, some so-so. Over time I will take a deeper look into the wonderful world of beer apps and let you know my findings.

One app with a distinctive Australian focus is The Brewer's Nose. As a Cascade-branded application, the user is in no doubt as to who the sponsor is, and the reason for a particular bias in content. But that's fair in today's virtual world: to receive something for free usually carries with it an obligation to receive some marketing materials as well.  I have no problem with that.

The particular appeal of this app is the convenience with which one can log beers tasted. As long as you have a camera (which my iPod doesn't), you can scan the bar code from the bottle, which in all likelihood will match one of the 600 beers on its growing database.

If you don't have a camera, you can still look up the beer via keyword search, and log it manually.  Both courses of action will allow your tasting notes to be entered, and then shared with other app users if you choose.

Every beer in the database has supporting information, including a short video on the style, and one on food matching - heavily Cascade branded of course, but useful nonetheless.

Other Cascade-specific functions include a map interface to finding Cascade beers, a loyalty reward program (soon to come), and a food-matching feature that defaults to a particular Cascade offering.

The only gripe I have with the app is the inability to change my reviews, including deleting mistaken entries. As such there are a couple of Anonymous entries out there with no content, due to me.

If you're a casual reviewer - and by this I mean not a beer-geek hung up on scoring look, aroma, taste, mouthfeel, drinkability - then this is the ideal tool for collecting your notes.

It's a good app, and the price is right. I recommend downloading it, and having a bit of fun the next time you crack a tinnie or knock a lid off.

1 comment:

  1. There are so many applications for the iPhone as there are users, and you can find a suitable majority of people have different interests. But there are some basic applications that apply to everyone. EBook reader is a device that remains popular in spite of many other products with the same functions.

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